What stood in the way
Heavy video content had to feel instant on every device, and an audience of broadcasters and brands needed to grasp range—broadcast identities, illustrated national-day films, narrative AI stories—in one visit.
Selected work
Web / Case study
Shafqat Abidi
A film-first portfolio for an AI filmmaker.
Shafqat Abidi has two decades in broadcast, live graphics and immersive storytelling, and now directs AI-assisted films. The site needed to let the work speak first—and make clear that the creative direction is human.
Visit the live site (opens in a new tab)| Client | Shafqat Abidi |
|---|---|
| Role | Creative Direction & Front-End Development |
| Timeline | 5 weeks |
| Year | 2026 |
Delivery / 5 weeks
From first call to launch
- 01 · Discovery0.5 wks
Reel review, audience and positioning.
- 02 · Design1.5 wks
Cinematic art direction, type scale and motion rules.
- 03 · Build2.5 wks
Next.js build, video pipeline and film library.
- 04 · Launch0.5 wks
Media optimization, QA and Vercel deploy.
How we moved forward
We built a cinematic hero with a muted autoplay reel, three chaptered showcase slides, and a selected-work grid that leads into a full film library. A four-step “Idea → Context → Create → Refine” section explains the method, and media loads progressively to keep the first paint fast.
Delivered features
- Autoplay hero reel with chaptered slides
- Filterable film library
- Four-step creative process story
- Progressive media loading on Vercel
04 / Outcomes
What the launch delivered.
Outcomes come from the Nuoxsoft project record and the live site. They are not independently measured metrics.